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Richard Plepler (56), CEO of HBO

At the end of the 1990s, the American cable channel HBO made a pivotal decision to redefine television's relevance. HBO became synonymous with high-quality television and led the golden era of TV with series like "The Sopranos" and "The Wire."

The current CEO of the network, Richard Plepler, is the man responsible for adapting HBO to the digital age and bringing its content services to over 70 countries worldwide. Most importantly, he holds the power to decide whether there will be another season of "Game of Thrones."

Before embarking on his television journey, Plepler was involved in politics. He worked as an aide to a senator from Connecticut, and on his first day on the job, the day Israel bombed Iraq, he already proposed his own solution to the Middle East crisis. To this day, Plepler remains politically engaged and is considered an ardent supporter of Barack Obama.

HBO, short for Home Box Office, is an American television network broadcasting on cable and reaching over 150 countries. HBO produces feature-length films, TV movies, and original series. Among the network's popular series are "Game of Thrones," "The Wire," "The Sopranos," "True Blood," "Westworld," "The Family," "The Simpsons," "Deadwood," "In Treatment," "Boardwalk Empire," and "Sex and the City." HBO is known for presenting more mature and daring content compared to other networks, such as cable networks Showtime and FX.

Overview

HBO is an American company that provides cable television broadcasting. It was founded in 1972 by Time Inc., with its headquarters located in New York, USA. In 1975, HBO became the first television channel whose broadcasts were distributed via cable subscriptions throughout the United States. From the beginning, it was a premium channel, requiring subscribers to pay an additional fee to their cable providers to access it.

In 1980, the company had 9.8 million registered subscribers, with revenues of $440 million. During that time, HBO was the biggest competitor in the market, significantly larger than its closest rival, Showtime.

Over the years, HBO employed various marketing tactics and, through partnerships with new products (such as acquiring broadcasting rights for sports events), saw a rise in the number of subscribers. By 1993, it reached 24.7 million viewers.

In the early 1990s, HBO focused on producing original series that gained immense popularity among viewers and received critical acclaim.

In 2017, the company had 127 million subscribers in over 150 countries worldwide.

In August 2019, the series "Our Boys," an Israeli production in Hebrew and Arabic, was aired, marking only the second non-English language series by HBO.

HBO is a subsidiary of WarnerMedia, which was acquired by the American telecommunications company AT&T in 2018.

HBO in Israel

HBO's programs are broadcast in Israel through the satellite company YES, the cable company HOT, and Cellcom TV.
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